How to Do SEO for Your New Website 10-Step Guide

These actions will lead to an increase in your site’s bounce rate. A high bounce rate sends a negative signal to Google that your website isn’t relevant to the user’s search query — and a slow-loading website will hurt your SEO rankings. When creating your custom SEO marketing strategy, BHS Links you’ll want to focus on these elements to improve your SEO and return on investment (ROI). Start by searching for words or phrases that relate to your service. As you do so, note Google’s suggestions, which show common search terms and queries related to your topic.

Additionally, refreshing your existing content helps you make the most of your current assets without always needing to create new content from scratch. Examining the SEO strategies of your competitors improves your own optimization efforts by revealing proven tactics that work in your specific industry and market context. Evaluating competitors’ SEO strategies helps you identify content gaps and keyword opportunities your competitors are successfully targeting but you have missed, saving valuable research time. Additionally, competitor SEO strategy analysis prevents you from reinventing the wheel by showing which strategies are already delivering results for similar businesses.

Consideration 1 – Understand the client

In today’s digital world, no marketer will say no to more traffic. For example, if you sell blue widgets online, the keyword “blue widgets” is a juicy SEO opportunity. You’d be wise to assign plenty of resources to rank for this keyword from the very beginning.

Examine the search results

First, find someone that’s legit interested in your content’s topic. Unfortunately, most people just spam links on Twitter… and wonder why no one clicks over. The truth is, unless you already have a massive audience, you need to hustle to get the word out about your new content. And in this section you’re going to learn how to get eyeballs on your content.

Off-page SEO (also called off-site SEO) refers to any actions you take outside of your website to improve your SEO. That often includes link building, getting published in third-party websites, and being interviewed. Review what appears on Google page one for your target keywords. Is it difficult for a searcher to distinguish one result from another?

SEO Strategy: How to Create One for 2025 (+ Template)

• Now it’s time for me to show you real-life examples of link building in action.
• This is the exact process I use to plan, create, and optimize SEO content.
• An SEO strategy is dynamic, and you can always improve it, as well as your website and content.
• However, organic results tend to have higher click-through rates because users often trust them more than ads.

Create content that appeals to writers, journalists, and industry sites to earn citations in media coverage or on high-quality websites. Include original or proprietary quantitative data—this is what reputable websites link to when citing your content. Robust topic clusters position you as an authority on particular subjects and create internal linking opportunities—both of which boost SEO performance. Add relevant internal links to your existing content, and generate a list of topics for future content that build upon existing clusters or form new ones.

You could also use a tool such as Answer the Public to find questions and related terms. Once you’ve found a good head term and perused the filters, take a look at the SERPs. I’d recommend going several filters deep so you can get an approximation of a long-tail keyword.

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